While conducting Spa marketing assessments with clients, I discover that many of them think that marketing is advertising. Because advertising is so expensive, they think that they can’t market.  That is wrong thinking.  First, advertising is one component of a marketing mix. There are many marketing mix options available for you to choose from and many [...]

A decade came to an end yesterday and a new one has begun!  I remember when 2010 seemed so far away… but now, here it is, knocking on our doors.  Hope this year and this decade brings everyone great health, wealth, and happiness!
What did you do last night? I stayed home with my family, saw [...]