Let’s go back to the 80 - 20 rule.  The economist Pareto discovered in the early 1900’s that 80% of the wealth in Italy was held by 20% of the population.  I had written about this previously, but it is a good time to talk about it again.  I am frequently asked questions about gift [...]

Every spa counts on selling a large number of gift cards in December, but how can you maximize the number of cards sold?  Here are some tips:
 

Set up a spa gift card display area in the reception center
Create 3 to 4 gift card spa packages that include retail products
Train the reception spa team to offer [...]