It never ceases to amaze me who attends spa advanced business seminars.  You would think people who are having difficulty with their spa business or are not producing profits or are on the verge of bankruptcy… but no, those people rarely attend business seminars, that explains why they are doing so poorly.
 
I was in [...]

It depends… Are you going for the GOLD or settling for Coal?
While conducting the 7 Steps to Economical Marketing Webinar for Pevonia partners last week, I took some questions from the participants. One question in particular got my attention. 
The question was “Dori, you mentioned training the team and that marketing is a team [...]

4 Steps to building a successful spa reception team! 
Do you recall the last time you called a spa to reserve a spa experience and the person who answered the phone was so knowledgeable and professional that you said, “WOW” that was a great first impression of the spa!  
Or if you operate a spa, when did [...]