Last week, I was a secret shopper for Body by Brooklyn, a 10,000 sq foot day spa with very unique features located in Brooklyn.  I met the owner, Mira, at the NY show. She sent her spa director, Valerie, to attend the Leadership Excellence seminar we had in Tampa, Florida 2 months ago. 
 
Body by Brooklyn [...]

Integrative medicine – not your typical medi–spa
What do you think of when someone mentions medi-spa?  Botox, laser hair removal, peels, etc.  Last week, I helped Dr. Harracksingh open up a different kind of medi-spa; one that focuses on healing, wellness, and life balance.  Dr. Harracksingh is an OBGYN with a very successful practice in Yorktown [...]

 
I am frequently asked, “What type of spa discount or specials should I offer?”
Before I get into best practices, let’s talk about the goals you are trying to achieve from offering a discount.  You don’t want to offer a discount to make less money, the goal is to make more sales and money, although it [...]

Did you take Friday off, giving yourself a long 4th of  July weekend?  It’s nice to have a 3 day weekend that many of us turn into a mini vacation!  There is a lot happening in my neck of the woods this weekend,  the biggest being the Daytona 400 race.  As I was leaving Daytona heading to Orlando this afternoon, race fans were [...]