Do you publish a  consumer e-news?  Are you providing your clients with valuable content on how to live a healthy lifestyle?  if not, its time to look into the Ready-To-Go eNews.  Here is an example of what the Ready-To-Go subscribers receive monthly to share with their consumers. check it out… it will save you a lot of time and make you money.
InSPAration [...]

 
 
When it comes to being FIT whether it’s the team, our business or our bodies to be FIT takes a lot work.  No one gets a beautiful physique without many hours in the gym every week.  And no business or team is successful without many hours of training.  Your business performance is a direct reflection [...]

I wrote last week about my friend Cheryl and her battle with cancer, yesterday I attendee her funeral.  I have to count my blessings I’ve only attended 3 funerals and I hope that I won’t attend any more for a very long time to come.  Cheryl had a very nice service she was loved by [...]

What I am about to share with you is a very sad story. It is very real and you definitely should read the whole thing, so you or someone you love or care about will not experience the same.
I have a friend named Cheryl. She owned a spa in Daytona Beach, called Day SPA at [...]

After a long trip back from France we had to get ready for our Leap Ahead seminar.  I was a little tired but excited about meeting all the attendees.  I have to tell you, we had an amazing group of professionals this past week!  Which leads me to ask this question…Why is it that the [...]

I work hard but also try to play hard.  I am writing this from Aix, France known as The Spa City.  The Romans appreciated the presence of water as one of the basic ingredients when founding their cities.  With 17 fountains within its city walls these fountains are the sparkling jewels of the citi. 
 
 

 This picture [...]

How much emphasis and effort do you place on building your spa client list?
All spa leaders need to make this a primary focus.  Do you place enough emphasis on building your list? Do you have enough systems in place from different sources helping you build your database?
This is a very important topic I cover during [...]

 
Do you ever wonder why some teams win and some lose?  After the Magic lost to the Celtics last night, I started thinking what makes some teams with supposedly equal talent win and others lose? The Magic had such a great season. Everyone thought they were a very good team. But when it counted most, [...]

Time to assess your Menu! How effective is it? Take a look at the mistakes below and see if you are making the same mistakes I see often within menus and then take action to correct them.  The menu is an important spa marketing tool and it needs to sell your products and services. Is it?
     
        [...]

Are you a basketball fan?  I am!  Especially now at playoff time and guess what? My team, the Orlando Magic, is still undefeated heading into the 3rd round!  The other night, I was watching the Celtics and Cavaliers play. Of course, everyone thought Cleveland will win because of Lebron James, one of the best players [...]