Do you publish a  consumer e-news?  Are you providing your clients with valuable content on how to live a healthy lifestyle?  if not, its time to look into the Ready-To-Go eNews.  Here is an example of what the Ready-To-Go subscribers receive monthly to share with their consumers. check it out… it will save you a lot of time and make you money.

InSPAration Management Ready-To-Go-eNews

Article by Sheer Balance. 

Feeling a little stressed? It is no wonder; we are going through some stressful times these days. The good news is that we can manage this by receiving massages and eating food that reduces stress. Research has shown that consuming certain vitamins and minerals found in certain foods are key to our ability to reduce stress. So next time you feel tightly wound, try some of these:

1. Blueberries: Blueberries are extremely high in vitamin C and high in fiber. Vitamin C is important to helping our body reduce stress, while fiber helps to regulate our blood sugar levels. Drastic changes in our blood sugar can cause us to have mood swings, which may contribute to anxiety.
2. Dark Green Vegetables: Spinach, kale, broccoli, kale and other dark green vegetables are great stress reducing foods. They are packed with vitamins that nourish our bodies. They are also high in potassium, which is especially good for calming our nerves. Like blueberries, these are also high in fiber, which not only controls blood sugar but aids in digestion.
3. Oranges: When we are stressed, our immune systems can suffer. The Vitamin C found in oranges helps to reduce tension and stabilize blood pressure, but also helps to boost our immune system, which can suffer under stressful situations.
4. Sweet potatoes: Sweet potatoes are one of my favorite stress reducing foods. They satisfy those of us who crave carbohydrates, while also satisfying one’s sweet tooth. They are rich with beta-carotene and other vitamins, and again, the fiber helps your body process the sugar and carbs more slowly.
5. Fish: Those diets that are high in omega-3 essential fatty acids protect against heart disease, keep the stress hormones cortisol and adrenaline from peaking.
6. Skimmed milk: As a result of its protein, skim-milk helps stabilize blood sugar. To reduce tension, combine, a sweetener and some frozen blueberries in the blender for a healthy pick-me-up that is super good for you, and an excellent alternative to ice cream!
7. Turkey: Have you ever felt super relaxed after a big Turkey dinner at Thanksgiving? There’s reason for that: Turkey contains an amino acid called L-Tryptophan, which releases serotonin – a feel-good chemical – into our systems. L-Tryptophan has been proven to provide a calming and relaxing effect.
8. Apricots: They are rich in magnesium, Vitamin C and fiber. Magnesium is a natural muscle relaxant, which can relax our muscles.
9. Almonds, Pistachios and Walnuts: Nuts are great stress reducing foods. Almonds, specifically, are loaded with both Vitamins B and E – known to boost your immune system, and walnuts and pistachios help reduce tension and lower blood pressure.
10. Avocados: Avocados provide a healthful dose of monounsaturated fat and potassium, which help to lower blood pressure. Avocados have more than potassium than bananas!

Want to relieve stress? Call the spa and reserve your massage today then stop by the grocery store and buy some of the above healthy stress reducing foods.   Enjoy!!

 

6 Last Minute Tips to Look Great for the Party

When it comes to looking and feeling our best in a little black dress (or whatever sexy number you feel like wearing), there is nothing like baring beautifully toned arms and shoulders, and feeling slim in you waste and tummy. What if, however, you have a special event coming up in the next few days and your workouts mostly have been comprised of lounging by the pool? Although there is honestly no substitute to a regular workout program that comprises strength training, there are a few tricks you can use to muster up a sleeker looking you within a week or even a day or two of your big event:

1. Drop the Salt: Too much salt in ones diet can lead to health issues, such as high blood-pressure. However, it can also cause you to retain water, which can easily add a few extra pounds of weight and cause your body to look bloated. Remove salt from your diet for the week before your big event. Good foods to avoid altogether include Asian food, prepared sauces (soy, ketchup, A-1, BBQ, etc.) and canned or processed foods. All of these tend to contain high amounts of salt and/or sodium.  Also, cook without salt and avoid fast or fried food. When you do consume packaged foods, look for those that are low-sodium or sodium-free.
2. Hydration = Detox: Drink a minimum of 64 ounces of water a day. Drinking a lot of water ensures that you are flushing out your system and removing excess salt from your body and cells. It also helps to promote regularity, which will help keep your digestive tract from getting constipated or sluggish. One last benefit is that it helps to keep your stomach feels full between meals so that you don’t become overly hungry. If you can, add some lemon juice or fresh lemon to your water for an extra cleansing effect.
3. Stay Liquid for the Day: Although I’m not a big proponent of liquid diets, sticking with liquid meals for one or two days is a great way to promote regularity and clean out your system of waste. A clean digestive tract will help your stomach look slimmer and will also make you feel slimmer. A few to try include: Apple Cinnamon Protein Shake, Mixed Berry Smoothie and Kale Smoothies. These tasty shakes are all high in nutrients and high in fiber, keeping you energized and satisfied throughout the day.
4. Arm Exercises: Just because you haven’t been doing strength training until now, doesn’t mean you can’t start. For a few hours after we do strength training exercises, the muscles we work swell slightly, causing them to look more toned and defined. Before you take a shower on the day of your event, do 3 sets of 10 push-ups, 3 sets of 10 triceps push-ups and 3 sets of upright rows. A triceps push up is done in the following way: Sit on a chair and extend your legs straight-out in front of you. Put your hands on the edge of the chair with your palms facing down. Supporting yourself with your hands, dip your body down until your upper arms are parallel to the floor. Straighten up and repeat. Also, if traditional push-ups are difficult, drop your knees to the floor for assistance.
5. Get a Glow: Have you ever noticed how tan body-builders and competitive weight lifters look? There’s a reason…there muscles look more toned and defined with a tan. Granted, you wouldn’t want to look as tan as they do, but let’s face it…we all look better with a little sun-kissed glow. Get natural looking color with a gradual tanner. I like the gradual tanners, because you are less likely to look too dark, to mess up and look streaky or to look overly “orangey.” Just be sure to tan for a few days ahead of time so you can build up the tan to a decent color for your big day.
6. Stop by the spa for a body scrub and a facial to look your very best!

 Remember, the most important thing you can do to look great is to feel great and to feel good about yourself! So make sure you don’t obsess about how perfect (or imperfect) you look. Love yourself and enjoy the evening!

 

Go ahead and use this article for free just make sure you say the article is by Sheer Balance and then subcribe to the Ready-To-Go!!

Cheers,

Dori

 

 

 

When it comes to being FIT whether it’s the team, our business or our bodies to be FIT takes a lot work.  No one gets a beautiful physique without many hours in the gym every week.  And no business or team is successful without many hours of training.  Your business performance is a direct reflection on how much time you spend on training your team.  So let’s have a moment of truth, how much time do you designate per week on raining your team?  Do you have a training curriculum for your team?  Who is responsible for training in your spa?

 Who is the coach?

 One of things I learned long ago is that for a business to succeed you need to have effective systems in place and then keep training those systems until they are perfected.  In my current position I have the opportunity to speak to many spa owners and directors and the one thing I notice over and over is the lack of a training structure within the spa.  Spa leaders need to put on the trainer and coach hat more often if they want to build a strong and a fit team to produce profit and reach new heights. 

 

I like to use sports analogies because they have a lot in common with business.  Sports teams spend a lot of time training and sharpening their skills. The coaches are always on the floor watching and coaching their teams.  They take time-out, watch tapes, create plays and map-out game strategies.  You too have a TEAM and if you want to win you need to spend the time coaching and training.

 

Not only do you need to train your team but you need to continually improve your own skills. 

Over 80% of fortune 500 companies provide professional coaching to their management team. Through coaching, companies and individuals increase profits, grow market share, and achieve greater success! Register to win an executive coaching session.  do you have a Coach?  you cn particpate in the new CoahMe! program for only $9.95 per month

Here are some strategies for you to get your team and your business in best shape!

Create two training tracks

1. Business training

• Revenue generation – focus on what the team can do to increase service and retail revenue.  Train both the therapists and receptionists
• Marketing – self and cross promoting
• Upgrading treatments and promoting series
• Guest relations – increasing retention rate

 2. Technical knowledge

• Treatment protocols
• Product knowledge – services and retail
• Guest experience – rituals

 Develop Healthy Business Habits

Training schedule

Develop a training calendar and publish it.  Training session can be as short as 30 minutes.

Getting the team into a training habit is essential to you success make the training the same day and time. 

 

Training Agenda

Being prepared with an agenda and a purpose portray a professional image to your team and will keep them engaged.

 

Evaluating your Training

It’s always wise to evaluate your training to insure productive sessions and obtain feedback.

 

Assistant coach

As in sports the head coach has assistant coaches to assist them, who are your assistant coaches?  If you don’t have them it’s time for you to develop some key players to assist you. 

 

Setting Goals

I was a doing a private training last week at a spa and part of the training required the team writing down their goals. Frankly I was so surprised with what I saw.  The team looked like they have never set goals before.  Many of them did not even know what their goals should be.  Does your team know what is expected of them?  Do you have goal setting sessions every month and do you measure results?

 

Measuring results

Not measuring results is like getting on the playing field with a bunch of people running around and not keeping score of the game.  Setting goals and measuring results is the only way to run a successful business. You need to know who your starters are and utilize their skills.

 

Being Fit takes self discipline, motivation, dedication and consistency.  If you invest the time in your team development your business will thrive and produce great profits.

 

Need help with your business contact info@InSPArationManagement.com

let us know how fit is your team?   Join CoachMe! and elevate your success!

.  

 

 

I wrote last week about my friend Cheryl and her battle with cancer, yesterday I attendee her funeral.  I have to count my blessings I’ve only attended 3 funerals and I hope that I won’t attend any more for a very long time to come.  Cheryl had a very nice service she was loved by many people because she took care of many people in her spa.  She had almost 200 people attend and it was a very special event.  We found “The Next Place” in Cheryl’s nightstand and I want to share it with you.  Sorry it had no author so if you know who wrote it let us know.  Please take good care of you self! 

The Next Place

The next place that I go will be as peaceful & familiar as a sleepy summer Sunday,

and a sweet untroubled mind.

And yet..it won’t be anything like any place that I’ve ever been..or seen..

or even dreamed of in the place I leave behind.

I won’t know where I’m going, and I won’t know where I’ve been as I tumble

through the always and look back toward the when.

I’ll glide beyond the rainbows, I’ll drift above the sky,

I’ll fly into the wonder, without ever wondering why.

I won’t remember getting there, somehow I’ll just arrive;

But I’ll know that I belong there and will feel much more alive than I have ever felt before.

I will be absolutely free of the things that I held onto that were holding onto me.

The next place that I go will be so quiet and so still,

The whispered song of sweet belonging will rise up to fill the listening sky with

joyful silence, and with unheartened harmonies of music made by no one playing,

like a hush upon a breeze.

There will be no room for darkness in that place of living light,

Where an ever-dawning morning pushes back the dying night.

The very air will fill with brilliance, as the brightly shining sun.

And the moon and half a million stars are married into one.

The next place that I go, won’t really be a place at all.

There won’t be any seasons-winter, summer, spring or fall;

Nor a Monday, nor a Friday, nor a December nor July.

And the second will be standing still..while hours hurry by.

I will not be a boy or girl, a woman or a man.

I’ll simply be just, simply, me..no worse or better than.

My skin will not be dark or light, I won’t be fat or tall.

The body I once lived in won’t be part of me at all.

I will finally be perfect, I will be without a flaw..

I will never make one more mistake, or break the smallest law.

And the me that was impatient, or was angry or unkind,

will simply be a memory..the me I left behind.

I will travel empty handed, there is not a single thing I have collected in my life

that I would ever want to bring, except..

The love of those who loved me, and the warmth of those who cared, the happiness

and the memories and the magic that we shared.

Though I will know the joy of solitude..I’ll never be alone.

I’ll be embraced by all the family & friends I’ve ever known

Although I might not see their faces, all our hearts will beat as one,

& the circle of our spirits will shine brighter than the sun.

I will cherish all the friendship I was fortunate to find, all the love

& all the laughter in the place I leave behind.

All these good things will go with me, they will make my spirit glow,

And that light will shine forever in the next place that I go.

 

 

What I am about to share with you is a very sad story. It is very real and you definitely should read the whole thing, so you or someone you love or care about will not experience the same.

I have a friend named Cheryl. She owned a spa in Daytona Beach, called Day SPA at Pelican Bay.  Cheryl was in business for 18 years. She operated her spa successfully and it was one of the best day spas in Daytona.  Cheryl worked very hard. She rarely took time off and not had a vacation in years!  She actually worked in her business as an esthetician while managing her business.  Though I have known Cheryl for 13 years, the last couple of years we got closer. I would help her with her business and she would take care of my spa needs.  Just about every Wed, we would go out to dinner. We talked business and had fun together.  A couple of month ago, we were having dinner and Cheryl was telling that she’s been having back pain. Sometimes, the back pain was unbearable and she was concerned about it.  So I asked her if she has seen a doctor.  She told me,” No, I am trying to get medical insurance first.”

The first duck that was out of line.  I thought I knew Cheryl very well, but had no idea she had no medical insurance.  Frankly, I was shocked. Here is a very smart business owner with no medical insurance.  Do you have medical insurance?  If not, go get it now!   A week later, she saw a doctor to take some tests and x-rays. The news was not good.  They diagnosed Cheryl with bone cancer.  A week later, she fell in her house and was admitted to the intensive care unit where things went from bad to worse. Cheryl got pneumonia and had to be on a respirator for 3 weeks. Basically, she was in a coma. Then, the news got worse when the doctors notified us that the cancer had spread to her liver. 

The second duck that was out of line:  Regular checkups. Take care of yourself.  The truth was that Cheryl felt a lump in her breast for three years and never went to check it out. Cancer spread to her back and then to her liver.  Had she went to the doctor three years, she would not have been in this situation.

The third duck that was out of line:  Cheryl had no power of attorney or will in place.  The hospital was basically making all the decisions about her health without anyone’s approval.  To complicate things, Cheryl does not have many living relatives. Her only blood relative is an elderly uncle.  Because Cheryl did not designate anyone with the power of attorney, no one could write checks; so the uncle decided to close down her business!  What she has sacrificed for her whole life is now gone!  Her team took her information, her entire client base, and went to work for another spa in the area. 

The fourth duck that was out of line:  After three weeks in intensive care, Cheryl finally was off the respirator and able to talk. She was able to designate the power of attorney, but a little too late… Now her team is settled in the new spa. They all know how bad Cheryl’s health is and they are all looking out for themselves.   I was gone for most of this fiasco. First, to Vegas for a show, then to France.  It was very bad timing because my plan would have been to sell her business instead of just closing it down. You must have an exit plan in writing.  It is such a shame when you work so hard for years and in a matter of three weeks, everything is gone!  Now, the landlord has issued an eviction notice. She can’t even sell her equipment!  If you are a spa owner, I am urging you to have these crucial conversations with someone.   This has taught me a HUGE lesson. Not to assume my clients or friends have all their ducks in a row. So from now on, I am asking about their succession plan. And I want you to do the same!

After coming out of intensive care, the hospital moved Cheryl into a recovery room for one day and basically told her she had to leave.  She can’t walk or take care of herself.  Their answer was to go to Hospice. That’s where Cheryl is now, in Hospice waiting for a miracle… 

I still can’t believe how, basically in 5 weeks, someone can go from everything appearing great to dying and penniless.   She has no idea what has happened to her business. Now, she is behind on her home mortgage payment. With no savings left, she has nothing.  Please take some time this week to get a check-up and get your legal affairs in order, if they are not.   Also, keep Cheryl in your prayers and may God bless us all.

Thanks in advance for your prayers!

 

 

 

After a long trip back from France we had to get ready for our Leap Ahead seminar.  I was a little tired but excited about meeting all the attendees.  I have to tell you, we had an amazing group of professionals this past week!  Which leads me to ask this question…Why is it that the already successful are the people who attend educational events?  And the people who really need help are nowhere to be found!  We had 20 professionals from all over the U.S.  Some owned medi spas, day spas and resort spas.  Some were already in business and some are in the planning process.

 

When we host our educational events, the most exciting part for me personally is meeting everyone and contributing to their success.  For example, I met Dr Gross and Lisamarie Volino in Vegas when they attended one of my sessions. They had a vision to open a wellness center and had the wisdom to seek expertise BEFORE starting their project. Dr. Gross is a very successful Orthopedic Surgeon who owns several medical practice locations. Even though he is successful in his orthopedic practice, Dr. Gross and his partner Lisamarie, realized if they want to maximize their success with their wellness center; they need an expert to help them.  They hired InSPAration Management to help make their wellness center vision a successful reality.  Both attended the Leap Ahead Spa Leaders Seminar because they wanted to get their hands on a blueprint to operate the wellness center successfully.   The reason I am sharing their story with you is to remind you that just because you are successful in one area, it does not automatically guarantee success in another.  It’s ok to reach out and say I don’t know.  It’s ok to reach out for help.    As a matter of fact, it is the smart thing to do!  It can help you avoid costly mistakes and realize your desired results faster. Another business I want to mention is Day Dreams Spa. They have two day spa locations in Florida. Day Dreams Spa is also successful, been in business for 15 years, and is seeking to maximize their success.    Jan, the owner, brought her partner/husband and two of her managers with her to Leap Ahead.  This is so smart on her part because her management team now has learned the same info as herself. Now, they can implement all their new knowledge as a group and keep each other accountable.  In addition, Jan has hired InSPAration Management to help Day Dreams expedite Leap Ahead implementation.  Could they implement the content they learned on their own? Of course! But if you want to do it faster and reach higher results quicker, it is wise to seek professional assistance. 

 

I can go on telling about Mendel and Jessica who own the Healing Touch, and Anna who owns Lace with two locations in Miami, or Roxanne from Trinidad, Nana and Akua from GA, Terry and Eduardo form Miami who are opening a new place… they all made the investment in time and money to elevate their success.  We all need to do that from time to time. As Stephen Cover says in the Seven Habits, you must “Sharpen the Saw”.  If you don’t, your results will be dull and stagnate.

When was the last time you sharpened your saw?  If it’s been a while, you need to join us for the August Leap Ahead seminar and lead your business to a higher level of success!

We would love to hear from you, about a great book you read or something that helped you with your business.  Please share your comments with us and for others to read!

I work hard but also try to play hard.  I am writing this from Aix, France known as The Spa City.  The Romans appreciated the presence of water as one of the basic ingredients when founding their cities.  With 17 fountains within its city walls these fountains are the sparkling jewels of the citi. 

 

 

 This picture is of the Fountain des Quarters Dauphins (1667) it’s in the heart of the Mazarin district. 

Aix en Provence is a suburb of Marseille.  Its known for music, painting, literature, architecture,  vineyards and the city of King Rene. It’s also the home of the famous artist Cezanne.

 

We toured Cézannes’ house today.  I love the south of France there is so much to see and do.  Have you Been?  If not you need to come I am sure you would love it to. 

I could tell you more but now I have to go to the Port of Marseille and the Notre Dame de la Garde.

How much emphasis and effort do you place on building your spa client list?

All spa leaders need to make this a primary focus.  Do you place enough emphasis on building your list? Do you have enough systems in place from different sources helping you build your database?

This is a very important topic I cover during coaching sessions.  When I ask a new client these questions, rarely do I hear the answers I am looking for.  Here are some questions to help set goals:

1.       How many new names you should be colleting each week and month? 

2.       How many of those leads are you able to convert into visitors?

3.       How much money do you want each one to spend with you?

4.       How many will you convert into repeat visitors and lifetime clients?

When you set goals, it forces you and the entire team to focus on building your spa’s database.  Without focus, your business will become stagnate and your performance will flat line.

Here is a gift for you!

Email us at info@inspartionmanagement.com and we will send you the “Spa Capacity Chart”.  This will help you identify how many people need to walk into your spa, what amount they need to spend to reach a certain goal, and assist you in creating a strategic plan to build your list.

To build your list, you have to engage your prospects.  For example, when someone visits your website, are you inviting to opt in or to subscribe to your newsletter?  Do you have an invitation for a complimentary skin analysis?  Do you have a free spa cuisine recipe they can download?  In most cases, these strategies are missing when I visit websites.  Many websites are nothing but a brochure. This is a BIG mistake and a big missed opportunity to capture your visitor’s info.

You might say, “I don’t have a newsletter or the time to do one.” If you don’t, we can help! InSPAration Management offers consumer newsletters. It’s called the Ready-to-Go e-News.  Every month we provide you two health, fitness, spa and wellness articles, and one spa cuisine to post on your website inviting people to download. First, they must enter their name and email address; then, they can subscribe.  Just doing this strategy alone will help you tremendously.  Focus on building your spa list, begin marketing and watch your traffic and revenue increase!

Need additional help?

Contact us. We will be happy to give you additional strategies to help you build your spa list!

 

 

 

 

Do you ever wonder why some teams win and some lose?  After the Magic lost to the Celtics last night, I started thinking what makes some teams with supposedly equal talent win and others lose? The Magic had such a great season. Everyone thought they were a very good team. But when it counted most, they didn’t deliver. Why is that? 

 Then, you have the Celtics who defeated the number one team (Cleveland), the number two team (the Magic), came from behind and won the Eastern Conference Championship.  How did they do that?

 

This scenario not only occurs in sports, it frequently plays out in business and the corporate world.  What is the difference between a winning team and a losing team?

 

Winning team characteristics:

*Passion *Drive *Belief *Persistence *Resilience *Energy *Positive attitude *Teamwork and Respect

*Sticking to the game plan *Buy into the plan *Focus and delivering the vision *Leadership, I could on…

 

Ask yourself, what type of team do I have? 

Are they winning championships or not meeting expectations? 

 

In the book, Good to Great, Jim Collins said it best. 

“First, you have to make sure you have the right people on the bus.

Second, get the wrong people off the bus.

Third, make sure the right people are in the right seats.

Then, you are ready to go from good to great.”

 

Jack Walsh in his book, Winning, said he always believed in trimming the bottom 10% of the organization.  Those are the people that usually drag you down and hold you back from excellence.

 

Who is on your team? Have you assessed your spa’s team skills?  If not, you need to.  How do you measure your team’s performance?  In sports, everything is measured from scoring, to fouls, assists, turnovers, etc.

 

What I see in the spa industry is lack of performance measures. 

If you are a Spa Leader, you should be measuring:

·         Volume per guest for both service and retail

·         Retention rate

·         Referral rate

·         Guest satisfaction

·         Teamwork

·         Work ethics

 

The one thing I love about sports organizations is they analyze everything.  For example, now that the Magic lost and fell short of expectations; their organization is going to evaluate and make adjustments, so hopefully they can win the championship next year.  That’s one area the spa industry does not do too well.  That’s why I’m working hard to change that by providing spa business educational programs! 

 

Team Building is a key factor to any organization. One person can’t win the game alone.  It takes a team to win. The responsibility falls first on the spa leader to select and hire the right people.  If that’s an area you need help with, look into Teambuilding with C.L.A.R.I.T.I.  It’s a proven successful system to help you build a high performance team.

 

You need a winning team to succeed in business, so don’t hang on to a losing team! If you do, sooner or later you will need to make changes. Don’t prolong your agony, assess your spa team and shoot for the stars!

 

So make the commitment to be a winner and Leap Ahead!

Select, train and build a great spa team so you can maximize your spa’s success and earn the profits you deserve! 

 

Have a comment on this subject?  We would love to hear from you!

 

Happy Memorial Day!

P.S. I still love the Orlando Magic!!

 

Time to assess your Menu! How effective is it? Take a look at the mistakes below and see if you are making the same mistakes I see often within menus and then take action to correct them.  The menu is an important spa marketing tool and it needs to sell your products and services. Is it?

     

        10 mistakes and corrections to make:

1.      Our:  I find the word “OUR” in many menus.  It’s not about “OUR,” it’s all about the guest.  The verbiage should focus on “YOUR” treatment, not our treatment.  

Go through your menu and your website and count how many “our” you have.  Replace them with “YOUR” or rephrase the sentence to focus on them.

 

2.      First page:  So many times, I see the “spa’s policy” on the first inside page of the menu.  BIG mistake!  The first page should have your welcome and a short paragraph about your story.  The “how to spa” page should be the very last page within the menu.

*Cancellation Policy:  Replace it with “Rescheduling your experience”.  Who wants to hear about your policies when they are thinking about a spa experience?

 

3.      Small Font:  Your clientele needs to be able to read the menu, remember baby boomers!

 

4.      Images:  You know the saying “one picture is worth a thousand words.”  So often, I don’t see any images in the menu and when I do see some, it’s normally of an empty room as if we are selling real estate. Remember, we are selling emotional connections.  Make sure the pictures in your menu have people in them.

 

5.      Pricing:  If you are going to invest in a menu, make sure you don’t include prices in it.  The price list should be a card insert. This way if you change your prices, you won’t have to replace the entire menu.

 

6.      Too many treatment options:  So many spas feel that they need numerous treatments and options.  Keeping your menu simple is a key factor to selling your services.  When you overload guests with too many options, they will not take action.

 

7.      Book your service:  I see this phrase too often, replace it with “reserve your spa experience.” 

 

8.      Measuring the menu’s performance: Run the following reports to discover how effective your treatment selections are:

·         Best sellers

·         Least demanding

·         Most popular price point

·         Least popular price point

·         Packages vs. a la carte

       Adjust accordingly. 

 

9.       Changing and updating your menu: Your menu needs to change at least once per year, especially in today’s economy.  If you are still talking about pampering, you are killing your business.  Shift your menu to de-stressing, balance, health and wellness programs.

 

10.  Focus group.  When you are thinking about making menu changes, gather a group of your loyal clientele (focus group) who represent the majority of your market and share with them what you are planning to change.  Have them experience the treatment, discuss price point, and make your decision after you interview them.

you need help with your menu contact us for an assessment and the creation of your new menu. Info@inSPArationManagement.com or call us at 407 210 3928.  Leave your comments and let us know what you think of these tips.

 

 

Are you a basketball fan?  I am!  Especially now at playoff time and guess what? My team, the Orlando Magic, is still undefeated heading into the 3^rd round!  The other night, I was watching the Celtics and Cavaliers play. Of course, everyone thought Cleveland will win because of Lebron James, one of the best players in the NBA.  But as you might know, they were eliminated from the playoffs by the Boston Celtics.  It got me thinking about how important it is to play the game as a team and not to rely on one person to carry the team. 

 

You see, Cleveland was counting on one man to win the game, “Lebron James.” But one player cannot win a game. It takes everyone on the team to step up to win.  It takes a united team and several focused players on the team to win it all.  The more talent and united your team is, the better your chances are to win championships.  That’s why the Orlando Magic are doing so well. It’s not only because they have a good team, but it’s because they also have a great coach.  Those are the two main ingredients for success in sports and to succeed in business.

 

Let’s talk a little about your business. Who is the head coach? And who do you have on your team? 

 

Do you have super star Sally or do you have negative Nancy. Do you have gossip Gaby, or jolly Julie?

Is your team ready to play the game every day?  Are they making sure their clients keep coming back or do they just go through the motions…with no passion for winning or for being the best!

 

It takes time and a lot of effort to build a team. It’s not going to happen overnight either.  

Here are 5 Strategies for Building and Maintaining a Successful Spa Team:

 

1.       Spa Recruiting

This is one area most spa leaders are not proactively doing. They wait for people to come and see them.  Wrong!!!  You need to search for spa talent and recruit them!

 

2.       Spa Position offer

Make the spa position offer a big deal. Be prepared and professional.  Have everything in writing and share it with the new recruit as a presentation.  This will show them how serious you are and how much you value the position.

 

3.       Spa Training

Set up your spa recruit for success, not failure.  Spend time on spa training and spa coaching.  Even the best players have coaches. Don’t assume because they are experienced they don’t need spa training and coaching.  I am talking about spa business training not only technical training.

 

4.       Set Expectations

Setting spa expectations is one of the most important functions of the team.  Can you imagine playing a game without keeping score? What’s the point if we don’t even know the score?

 

5.       Measurement

Measure each individual’s spa performance frequently, not just once a quarter. Every day, every week, and every month, make it count! Take a look at how many stars are on your team and realize who you need to recruit to strengthen your spa team.  How strong do you want your spa team to be?  Go to work! Coach and train. If you don’t have time or need help, call us! That’s why companies like InSPAration Management exist.  We’ll be happy to help you!

 

I just did a webinar last week that was sponsored by Pevonia and hosted by Spatrade. It’s online and it’s free. The name of the webinar is Spa PROFIT DRIVEN MOMENTUM.  I took 2 Strategies from the InSPAration Management Business Spa CD Library and shared it with the group.  We had hundreds of people from all over world participate.  Listen to Profit Driven Momentum. It will give you an idea of what our spa tools are all about and how they can improve your business.  Put them to use and build a strong spa business and an even stronger team!!

Build Your Spa Business Success Library today!

Go Magic!