Welcome to InSPAration Management

pix 454422 Welcome to InSPAration Management
striped bar Welcome to InSPAration Management

We Are Your Success Partner

InSPAration Management, a firm specializing in spa and salon business development, advanced education, BizTools, and medi spa management to help elevate your success.

InSPAration Management is committed to maximizing spas’ and salons’ growth and profits, while improving the guest’s experience, through professional consulting and education.

Spas around the world face many challenges in developing, marketing, and selling their spa brand and services. Additionally, most spas have not fully maximized their profit potential. InSPAration Management provides effective solutions to assist spa and salon industry professionals to reach and exceed their goals.

For the past 13 years, Dori Soukup, Founder and CEO, has traveled the world visiting over 27 countries, that lead her to see firsthand the challenges spa and salon leaders are experiencing. She discovered that most spas and salons have the same challenges. Dori began developing solutions and implementing and testing strategies to help the industry overcome their challenges. We now have a blueprint on how to effectively and successfully manage spas and salons. We invite you to explore all of the business solutions, systems, and structure we have created for you!

InSPAration Management Offers:

Spa and Salon Leadership Seminars
Executive Coaching
Spa BizTools
Consulting and Business Development
Medi Spa Management
Resort Spa Management


InSPAration Management is passionate about providing business solutions to the spa industry. We have assembled a team of internal and external experts to take on real concerns and challenges. Through leadership, creativity, integrity, teamwork, and collaboration, InSPAration Management delivers structured problem solving, education, and spa program innovations. InSPAration Management strengthens your business, while maximizing your profits.

Core Values

Values are part of the InSPAration Management culture. They are practiced daily and shape how we treat everyone around us. We continually strive to fulfill and exceed client expectations, providing the highest level of quality, trust, and integrity. We strive towards prosperity, aim for excellence, achieve your goals, respect our relationships, and love building lasting partnerships and relationships. We value offering PEARLs of wisdom!

P rosperity
E xcellence
A chievement
R espect
L ove

InSPAration Management’s Mission

Innovate: InSPAration Management is never at a standstill! We welcome and encourage change, suggesting and recommending new methods and ways to improve. We strive at keeping abreast of the latest marketing trends and deliver meaningful innovations.

Education: Continuous education is InSPAration Management’s passion. We learn and then pass it on to you. We develop and conduct educational programs that are aimed to help you reach your objectives. We continually expand the educational programs to provide you with highly useful educational material, leading to sustainable growth and profits.

Teamwork: Together, we can achieve more…effective collaboration is the key to success! We place great value on recruiting, developing, and retaining dedicated players. We believe in open, honest communication, while building highly effective teams with client partnerships and suppliers.

Inspiration: InSPAration originates from the word inspiration. We aim to inspire, guide, communicate, motivate, educate, coach, create, and achieve success for you and us… That is InSPAration Management’s Mission!


dori head Welcome to InSPAration Management

Dori Soukup – Founder & CEO

Dori’s work encompasses consulting, coaching, and educating spa entrepreneurs, executives, and leaders globally. Major brands such as Pevonia Botanica, Sandals Resorts, Life Time Fitness and Life Spa, Massage Envy, and more have greatly benefited from her expertise. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! She delivers clear, concise blueprints with easy to implement methods, addressing challenges and ensuring success. Prior to InSPAration Management, Dori held key leadership positions in the hospitality industry for 18 years; her last role was VP of Sales for Wyndham Resorts.

She is the recipient of the American Spa Preferred Educator award and is a sought after speaker within the spa and wellness industry. Dori is a published author, her articles and insights are often featured in national and international trade publications.

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Thank You. We will contact you as soon as possible.